Until today COVID-19 is almost in every country on earth. It’s infected more than million people whom we know about and killed upwards of 100,000 people at the time of publishing.
First we hope people are focusing on their overall health these days.
We cannot denied that the ongoing outbreak of the new coronavirus has taken a significant toll on the plastic surgery market s as international patients shunned trips to the country due to the rapid increase of confirmed cases.
We know still we are in the process to continue fighting against the virus but our field needs to be prepare.
Many patients that booked elective surgeries before requiring general anesthesia , so it was necessary to cancel the surgeries or put off the schedule to help preserve the healthcare system until the COVID-19 outbreak ends. All hope that by May but we don’t know for sure, we will need to continue to monitor the situation closely following the government’s guidelines.
Now we want to give some tips that will help you to stabilize your practice to continue growing:
- It is important to maintain contact with your patients, if you have done so during the pandemic through virtual consultations, via newsletter, mailing or through your website, you, doctor has done a good job with the loyalty of patients so they not forget about the excellent service and staff you have and they will be waiting only to be able to visit your office again.
2. To assure your patients make sure you inform about what are your hygiene protocols in place, per example:
- Create a gap between appointments to sanitize and disinfect all treatment equipment and consultation rooms.
- Create larger gaps between chairs in the waiting area so patients are not sitting as close to one another (recommended 1.5m social distancing)
- All high touch / traffic areas must be disinfected and sanitized frequently (reception, reception area, coffee station, coffee tables, door handles, phones, bathrooms and treatment areas)
- Provide disposable cups for beverages
- Have more signage urging all patients to wash and sanitize their hands. So your patients will feel safe and grateful that your first priority are they
So your patients will feel safe and grateful that your first priority are they
3. Considering that many countries are still in the process of re-establishing international flights, and will be taking important precautions, you should think about your local market now more than ever while this is normalizing.
- Partner or find a person with related providers in your community – a health and wellness expert, nutritionist, cosmetologist, personal trainer, etc. This would be a way for your patients to get interested and call your office, if you have an extra service outside of surgery.
- Loyalty Programs with your happy patients that are becoming “evangelists.” They spread the word about their great experience(s),so special gift for them can help to promote your incredible services.
4. Digital Marketing: Remember, your practice must reach out to patients where they are, with relevant content, with a positive approach and well-integrated tactics that make your message unique.
Everything work together as a puzzle: your website, landing pages, blog, email campaigns, social media to bring awareness, generate leads, and convert them to patients. There are many ways that a prospective patient can learn about your practice and quality of your work. Once they have become curious about your services, they will look for more information online.
5. Engage new patients with your channels
- Links to your content – a blog article or video or premium content
such as a tip sheet
- Answering commonly asked questions about different procedure
types
- Before and after images – being sure to omit any names and being
sure you have the patient’s permission to use identifiable photos
- Conduct surveys and contests
The visual nature of Instagram is a natural choice for cosmetic
healthcare.
- The quick-and-short nature of tweets make Twitter a good choice
for patient notifications, a quick tip or a news flash
- YouTube is the ideal platform for posting short videos where
you explain a procedure or talk about how to choose a particular
procedure or treatment. But do not post videos of the surgical
procedures themselves. You could end up turning off more people
than you attract in.
`6. Use psychology to market your procedures: While there are a lot of trends that come and go, the two areas that people are always willing to spend the most money are:
- Achieving their dreams and goals
- Reducing their pain and fears
- Your elective medical marketing should key on these areas.
Remember, the decision to pay for an elective procedure is more emotional than practical. You’re not trying to sell the procedure itself; you’re selling “the experience” that the procedure provides (or will provide).
7. Reviews: offline-online
Place a sign at reception that displays icons of your preferred review sites, with an invitation to post a review.
After every appointment, before the patient leaves, ask about their experience. You want and need feedback to continuously improve your practice. If they are happy, ask if they would be willing to write a review, then give them a list of sites they can choose. You can hand it to them or, better, ask permission to text or email the list to them. That way, all they will have to do is click on a link to post their review. A text or email has the added advantage of serving as a reminder for them to post that review while their experience with you is still fresh in their mind.
We know we are living a critical time , but also it is i important to continue be focused in your goals and practice , I think it is never been a better time to be a plastic or cosmetic surgeon.
With increasing public interest in aesthetic enhancement options, and new aesthetic technologies emerging on the market, you have more opportunities than ever to attract new patients. But you face more competition than ever, too. It will take smart, strategic
marketing to set yourself apart and build your brand, so you can grow your practice.
So you re having the time to prepare so it’s time to start working in your new strategy!
Prácticas personalizadas con expertos, conferencias únicas , aprenderás de los mejores mientras disfrutas de esta hermosa ciudad.
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TOTAL DEFINER BY ALFREDO HOYOS 